The Augmented Maison

Your Maison's Digital Flagship, Audited.

A 40+ page AI-powered strategic report evaluating your luxury e-commerce across 10 UX dimensions, 8 Future-Proof dimensions, and Digital Ecosystem readiness — with actionable recommendations and investment roadmap.

Request Your Audit →
€9,500 €7,500 HT LAUNCH OFFER
The Paradox We Reveal
UX Score — Today
8.0/10
Leading
1.3 pt gap
Future-Proof — Tomorrow
6.7/10
Proficient
Your site performs today — but is it ready for AI-mediated commerce, agentic search, and the Zero-Click Era?
What Your Audit Reveals

Three Layers of
Strategic Intelligence

Each audit uncovers the gap between today's UX execution and tomorrow's AI-mediated commerce readiness.

01

UX & Experience
Scoring

10 weighted dimensions scored 0–10, benchmarked against luxury leaders. Every score backed by screenshots, competitive analysis, and actionable recommendations.

  • Homepage & First Impression
  • Product Detail Pages
  • Checkout & Conversion
  • VIC & Clienteling
  • Mobile Experience Deep Dive
02

Future-Proof
Readiness

8 dimensions evaluating preparedness for AI-mediated discovery, agentic commerce, and the Zero-Click Era. Dual scoring: on-site technical signals + off-site brand authority.

  • AI/ML Customer Deployment
  • GEO/AEO Readiness
  • Agentic Commerce Preparedness
  • Sustainability Transparency
  • Gen Z & Gen Alpha Relevance
03

Strategic
Roadmap

A phased transformation plan with prioritized actions, investment framework, and 24-month target scorecard — ready for your Comex presentation.

  • Quick Wins (Q1–Q2)
  • Medium Term (H2)
  • Structural Investments (Year 2)
  • 3-Pillar Investment Framework
  • Transformation Scorecard
Methodology

Proprietary Framework,
Luxury Precision

Built on Bain Luxury Digital Index, McKinsey Digital Quotient, Forrester CX Index, and Contentsquare DXI — calibrated specifically for Maisons.

01 Homepage
02 Architecture
03 PLP
04 PDP
05 Imagery
06 Storytelling
07 Checkout
08 VIC
09 Tech Infra
10 Mobile

Future-Proof — 8 Dimensions

AI/ML Customer Deployment Weighted
GEO/AEO Readiness On+Off
Agentic Commerce 70/30
Headless Architecture 90/10
Data & CDP Maturity 60/40
Sustainability 40/60
Gen Z Relevance 30/70
Omnichannel Fluidity 80/20

Each dimension scored as composite: on-site technical signals + off-site brand authority, weighted by dimension.

Built by a Practitioner, Not a Consultant
16
Years in luxury
digital leadership
8×
E-commerce growth
at Diptyque Paris
2×
Online sales doubled
at Christie's
4
Maisons directed:
Dior, Christie's, Diptyque, Vilebrequin
I've sat where you sit — in Comex meetings, defending digital budgets, explaining why UX matters to a CFO. These audits are built to speak that language.
Sébastien Pagès
Founder, The Augmented Maison
ex-Executive Director Digital & E-Commerce, Diptyque Paris
DIOR CHRISTIE'S DIPTYQUE VILEBREQUIN
Insights & Thought Leadership

From The Augmented Maison

Deep dives into AI strategy, GEO readiness, and digital transformation for luxury Maisons — published on Substack.

Strategy

Beyond the CDO: The Rise of the AXO

Why luxury Maisons need an Agentic Experience Officer to navigate the era of AI-mediated commerce.

Read on Substack →
GEO / AEO

From Being Found to Being Chosen

How generative search is reshaping luxury brand discovery — and what your Maison must do now.

Read on Substack →
Newsletter

Subscribe to The Augmented Maison

Weekly perspectives on AI, agentic commerce, and digital strategy for luxury — from a practitioner, not a theorist.

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Investment

One Report. Complete Clarity.

€9,500
€7,500
Hors Taxes · Launch offer · Delivered in 5–7 business days
  • ✓ 40+ page strategic audit report (PDF)
  • ✓ 10 UX dimensions scored & benchmarked
  • ✓ 8 Future-Proof dimensions with dual scoring
  • ✓ Desktop & mobile experience analysis with screenshots
  • ✓ Digital Ecosystem analysis (SEO, Social, Omnichannel)
  • ✓ AI & Agentic Commerce readiness assessment
  • ✓ 3-phase strategic roadmap with investment framework
  • ✓ 60-minute executive debrief (video call)
Request Your Audit →

Invoice upon confirmation. Payment via bank transfer or Stripe.

Questions

Frequently Asked

How is the audit conducted?
Each audit follows a proprietary methodology combining automated desktop and mobile capture, AI-assisted analysis across all dimensions, and a proprietary scoring framework for GEO/AEO readiness. The result is a rigorous, data-driven assessment refined by 16 years of hands-on luxury digital leadership.
Which brands have been audited?
Our methodology has been validated across Maisons including Céline, Moncler, and Saint Laurent. The framework is designed for any luxury brand with an e-commerce presence.
What makes this different from a UX agency audit?
We go far beyond UX. The dual-score approach (UX + Future-Proof) reveals the strategic gap between today's execution and tomorrow's AI-mediated commerce readiness — a perspective most agencies simply don't have.
How long does it take?
5–7 business days from brief confirmation to PDF delivery. The 60-minute executive debrief is scheduled within 2 weeks of delivery.
Is the report Comex-ready?
Yes. Every report includes executive summary, visual scoring dashboards, competitive benchmarks, and an investment framework with ROI estimates — designed to support budget conversations at the highest level.
Can you help us implement the recommendations?
Absolutely. Following the audit, we offer strategic consulting engagements (€35–50K) to help your teams prioritize and execute the transformation roadmap. The audit is designed to stand alone, but implementation support is available.
Start Your Audit

Tell Us About
Your Maison

Share a few details and we'll come back to you within 24 hours with a detailed scope and next steps.

◆ Confidential — NDA available upon request
◆ 5–7 business days delivery
◆ 60-minute executive debrief included

Your information is kept strictly confidential and will not be shared with third parties.

Start Now

Your Competitors Are Already
Preparing for Agentic Commerce

Don't wait for the Zero-Click Era to reveal what you should have fixed today. One report, one paradox exposed, one roadmap to leading.

Request Your Audit →